So, let’s read more about its features! There is nothing difficult in this game, so you can play it even while going to work. This is a highly popular game on the market, as it has quite entertaining gameplay. We are kicking off this list with the game called Helix Jump.
#Ios casual games for android#
In case after reading this article you want to play more similar games with a similar vibe, you can also discover the list of Best Ball Jump Games for Android & iOS. Frankly speaking, they are truly addictive – simplicity and the necessity to keep focus captivate your attention and you find yourself playing for hours and hours.Īll the fans of classic games will appreciate the list that we compiled here.
We believe that automated tools, such as Growth FullStack, have empowered marketers to take control of their data and allowed them to make more confident decisions in the post-IDFA era.īook a demo with Growth FullStack to learn how.If you’re hanging on TikTok or Instagram, or on any other social media you probably were able to notice that hyper-casual games have become as popular as never before. Maximize the performance of key ad networksĪre you interested in optimizing the performance of your ad networks? In terms of a comparison by platform, retention rate is better for hyper-casual games on iOS than on Android across all categories.įor more insight on the infographic watch our short Q&A video. The statistics for “Day 1” and “Day 7” retention for each category show that there is a large gap in retention rate between a great game, a good game and an average game on both iOS and Android. In other words, we can describe the top 2% of games as “great games,” the top 25% as “good games” and top 50% (median) as “average games”. What exactly do these categories represent? The games retaining their users most successfully, or better than 98% of all the other hyper-casual apps, are represented in the top 2%, and the games retaining their users better than 75% of all others are represented in the top 25%. The retention benchmark report at the end divides hyper-casual apps that use GameAnalytics, on Android and iOS, into the following categories of retention performance: median (top 50%), top 25% and top 2%. Hyper-casual retention benchmark by platform What’s changed on a country level since 2021? When compared to our Q3 benchmark report, India and Indonesia seem to have replaced Russia and Australia in the top 10 rankings for Android, while Sweden replaced Russia on iOS. For instance, Android advertisers are spending more in Germany (#3) when compared to iOS (#6).Īdditionally, Brazil (#5), Indonesia (#9) and India (#10) are included in the top 10 rankings for Android, but not for iOS so far in 2022. Top 10 countries to advertise hyper-casual Games in 2022Īlthough the US and Japan are featured at #1 and #2 on both platforms, we can observe key differences in terms of hyper-casual ad spend by platform on a country level. Note: The naming convention for Facebook has been updated to Meta Ads on the above table and the infographic below. Below we summarize the ranking comparison between Q3 2021 and Q1 2022. With Vungle and Apple Search Ads remaining specific to iOS and TapJoy and AdColony remaining specific to Android. Top 10 ad networks to advertise hyper-casual Games in 2022Ĩ (Applovin, Mintegral, ironSouce, Unity Ads, Facebook, TikTok, Google Ads, Snapchat) out of 10 of the top ad networks by ad spend are common to both iOS and Android.
In 2022 Q1, advertising spend on iOS and Android now shows a 50% / 50% split, suggesting that advertisers are becoming more and more comfortable with mobile marketing in the iOS privacy-first ecosystem. In 2021 Q3, hyper-casual ad spend by platform was a bit higher on Android (55%) than iOS (45%), marking a decrease of nearly 8 percentage points in ad spend on iOS compared to 2020.
#Ios casual games full#
The full report is available at the bottom of the post. Let’s explore how the hyper-casual market has changed compared to 2021 Q3 and go through the top 10 ad networks and countries for 2022. This time we have partnered with our friends from GameAnalytics to bring you day 1 and day 7 retention benchmark in this edition of the report. The wait is over! The “Hyper-casual Games Insights for Advertisers” infographic for 2022 Q1 is finally out. 28 April 2022 in hyper-casual, hypercasual, 2022
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